Merrimack Men’s Volleyball

Concept - Create a cohesive brand identity using bold graphics, eye catching images, and stunning videos to create fan engagement and build a community around the school's men’s volleyball team.

Target Audience - Volleyball fans and the Merrimack College. community

Role in Project - My role involves creating the visual identity and strategy for the account. I look at other successful sports Instagram accounts, find trends in sports social media, and adapt them to fit the unique aspects of men's volleyball.

Skills - This project showcases my ability to create compelling visuals using visual hierarchy and layout design, write engaging captions, and maintain a cohesive brand aesthetic. It also weighed heavily on my skills in the Adobe Creative Suite such as Photoshop, Lightroom Classic, and Premiere Pro.

Challenges + Successes - The main challenge was using what already worked for other teams while creating a new visual identity that is unique to the volleyball team. A major success was growing follower engagement by creating content that felt new, professional, and enjoyable to view resulting in more people showing up to matches.